Brand Activation & Events Intern Stage
AB InBev Europe
Over de functie
Internship description:
We’re looking for a hands-on, structured, and proactive intern who thrives in a fast-paced environment and wants to work on high-impact brand activations across events, sports, and national partnerships.
You will be at the heart of major activations (festivals, sports, key national customers), contributing to projects that directly impact brand visibility, consumer experience, and sales performance.
Internship duration:
Start date: June, for 3 to 4 months..
Wat breng jij als Brand Activation & Events Intern
What will you do during the internship?
Project & Event Coordination
Support the planning and execution of brand activations (festivals, sports, national accounts)
Coordinate with agencies, suppliers, and internal stakeholders
Manage timelines, deliverables, and budgets
Build and maintain structured tracking files (Excel)
Stakeholder Management
Act as a point of contact for agencies, partners, and internal teams
Align with marketing, sales, and legal teams
Proactively follow up to ensure smooth execution
On-Site Execution
Support activations on the ground (events, festivals, launches)
Handle real-time problem solving (logistics, last-minute changes)
Ensure high-quality brand visibility and execution
Brand Activation Support
Work within brand guidelines and activation frameworks
Support briefing of visuals, content, and concepts to optimize business
Think along the consumer journey
Performance & ROI Tracking
Support tracking of volumes, activation costs, and consumer reach
Contribute to simple ROI analysis (cost per consumer, impact tracking)
What we’re looking for:
Hands-on and proactive — you take ownership and don’t wait for instructions
Structured and organized — you can manage multiple projects in parallel
Execution-driven — you move fast and get things done
Strong communicator — clear, concise, and reliable
Creative thinker with a commercial mindset — able to translate ideas into activations that drive visibility, consumer engagement, and sales.
Resilient and flexible — comfortable in a dynamic, high-pressure environment
Positive mindset — brings energy to the team
Optional:
Already experience in events, hospitality, or brand activations
Strong Excel and PowerPoint skills
Fluent in Dutch, French, and English
Interest in sports, festivals, and partnerships
Creative thinking but with a sales linked mindset
Wat bieden wij vanuit AB InBev Europe
Learning opportunities:
70% of your learning will come from on-the-job learning. As an intern, you'll get the chance to experience the real-life business whilst developing your skills - learning through experiencing different areas and building your own reputation.
20% of your learning will come from mentorship programs, coaching, collaboration with key stakeholders & plenty of opportunities for feedback.
10% of your learning will come from formal training, including workshops & online training courses. We will provide you with continuous opportunities to elevate your skills with access to free training sessions facilitated by AB InBev and LinkedIn Learning.
Why build your career with us:
We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth.
If this sounds like the incredible opportunity you’ve been waiting for, apply today.
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